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70% of senior executives admit their strategy process is broken

This according to the latest research from McKinsey & Company


  • The social side of the strategy process shuts down “outside” voices
  • The “inside view” prevents “BIG” Bold Ideas from even making it to the strategy room
  • Delusional optimisim creates bad strategy and UNREALISTIC hockey stick projections
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Many businesses don't understand that online customers are FULLY in charge!

Here are 5 “Customer Centric" ways your customers behave:


  • Your customers ONLY care about one thing—THEMSELVES.
  • Your customers are INFORMED and DEMAND ONLINE CONTROL.
  • Your customers have VERY HIGH expectations for their digital experience.
  • Your customers WANT TO FIND WHAT THEY WANT in a fast and easy way.
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