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The Curse of Knowledge

We help clients with “strategy with words” which leads to better thinking and creative sales and marketing execution.

Once we acquire knowledge, it is impossible to imagine what it’s like to LACK that knowledge

The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand.

For example, in a classroom setting, teachers have difficulty teaching novices because they cannot put themselves in the position of the student. A brilliant professor might no longer remember the difficulties that a young student encounters when learning a new subject. 

In studies, many Curse of Knowledge participants could not ignore or defeat the effects of their bias. Study participants could not accurately reconstruct their previous, less knowledgeable states of mind, which directly relates to the curse of knowledge. A knowledgeable person cannot accurately reconstruct what a person, be it themselves or someone else, without the knowledge would think, or how they would act. 

Mars Hill Media helps companies and non-profits with “strategy with words” that reboot sales and marketing strategies and help achieve real hockey stick growth. To learn more please our Chief Marketing Strategist Tim Finley at

Making the simple complicated is commonplace; making the complicated simple, awesomely simple—that’s creativity.

Claude Monet

French Impressionist Painter

Pre-Mortem Brainstorming Sessions

Differentiating Value Reboot

Fix Curse of Knowledge Issues


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Frameworks, Narratives & Storytelling

CEO and CMO Consulting

A strategic consulting agency

Minneapolis, MN 55447

(612) 508-9827

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