Most marketing communication is boring and ineffective"Curse of Knowledge" study reveals listeners only understand messages 3% of the time
If your message is understood only 1 out of 40 times, would you change what you're doing? Click to watch the Stanford Experiment video below...
Making the simple complicated is commonplace; making the complicated simple, awesomely simple—that’s creativity.
Does your organization have a "Purple Cow" strategy?
In his book Purple Cow, marketing guru Seth Godin asks the following question: If you were driving through the Midwest and saw a Purple Cow grazing by the side of road, would you stop to look? Dang right you would!
Godin’s main point is that while driving we all can easily pass by thousands of black and white cows without a second look. Why? Because none of those cows is remarkable. But, if we saw a “Purple Cow” we would stop and take notice.
Don't let your prospects continue to just pass you by
In his book, Godin demands that every company (YOUR COMPANY) be REMARKABLE by creating what he calls a “Purple Cow” sales and marketing strategy. Without one, you will continue to look like everyone else and your prospective customers will continue to just pass you by.
We’d love to help you craft a new vibrant marketing platform. If you are interested in having a “Purple Cow” discussion, please email our CMO Tim Finley at email@example.com.