Strategy begins with words. Yes, words.
Great thinkers simplify words for great impact. We help clients with “Business Growth Strategy with Words”
Most Sales and Marketing is BORING and Ineffective
If you Google the search term “value-added services” you will find 600,000 companies using that exact phrase to describe what they do. And if you Google the term “end-to-end solutions” you get another 200,000 companies. Who writes this stuff? Worse, what CEOs and marketing leaders read and approve it?
Having Only an Inside View Leads to Unrealistic Wishful Thinking
The book Strategy Beyond the Hockey Stick lays out the case that in the board room the social side of strategy kicks in and turns the strategy conversation into some form of a beauty pageant in which every C-Suite leader wants to look good to the CEO. Egos, careers, bonuses, possible future promotions, status in the organization are all on the line all in the strategy room. The Result: No-one wants to present a more realistic strategic plan. A successful meeting is deemed to be one with little friction and maximum good feelings. The tragedy is that this social side dynamic results in most hockey stick growth plans seldom turning into reality.
Getting the “Outside View” is Vital to Strategic Business Growth
In the best-selling book Thinking, Fast and Slow by Daniel Kahneman he highlights how the realities of the outside world can disappear and be replaced by what is called the inside view. Overconfidence is self-reinforcing. We convince ourselves that we have a winning plan this year even though we continue doing pretty much what we’ve always done.
Insanity is doing the same thing over and over again and expecting a different result.
We're grateful for all your wise counsel and the work you did in helping get Spreading Hope Network into such a better position. Thanks you! You're a great strategic advisor! "
– Dan Olson, Executive Director at Spreading Hope Network
A Strategic Consulting Agency
Helping clients on their “strategy with words”
Minneapolis, MN 55447
(612) 508-9827