“The weakness of a leader is proportionate to the number of truths that must be kept from them.”
-Eric Hoffer
Tim Finley is the Chief Marketing Strategist at Mars Hill Media. A sales and marketing leader with executive experience as CEO and CMO in direct response, digital and brand performance media. 20 years creating strategies for business and non-profit organizations.
Executive Deliverables:
Business Growth Strategy | New Business Ideation | Performance Marketing | Narratives & Storytelling | Content Marketing | Customer Experience (CX) | Digital CEO | Direct Response CMO | B2B | B2C | New Biz Development | Leadership Transitions
Clients:
Life Time Fitness | Cirrus Aircraft | Renewal by Anderson | Life Lock | RF Technologies | Hemablock | Children’s Cancer Research Fund | Select Comfort | Spreading Hope Network | Vet Pharmaceuticals | North American Mission Board | Zimmerman Reed | Free Wheelchair Mission.
Organizational Strategy for New C-Suite Leadership Roles
Fractional CMO Strategy for International Medical Companies
Digital Strategy for Nationwide Inner City School Network
Senior Partner of Management Consultancy Firm
One of the tests of leadership is the ability to recognize a problem before it becomes an emergency.
The key to being a good leader is keeping the people who hate me away from the people who are still undecided.
“Courage is the only virtue you cannot fake.”
-Nassim Nicholas Taleb, Author of the Black Swan
Leaders must have the courage to say what they REALLY think. Courage to say what they REALLY believe. Courage to disagree with members of their own team—even their CEO.
But in many companies, courage to say what you KNOW to be true is severely lacking. Political correctness in business can elevate sensitivity over truth making even good leaders timid and risk averse. In Minnesota, where we’re located, the veneer of “Minnesota Nice” muddles the waters even more turning many strategy sessions into “let’s all get along without telling the truth fests”.
But leadership teams need courage to speak truth. So they can quickly squash bad ideas. And move to execute Big Bold Ideas to scale thier business against competitors. At Mars Hill Media, we help leadership teams foster courageous strategic sessions. If interested, we should talk.
