Interim and fractional senior marketing leadership can reboot your business growth strategy
If you’re looking for a new Chief Marketing Strategist, Director of Sales, CMO or Head of Business Growth Strategy we can help.
“Courage is the only virtue you cannot fake.”
-Nassim Nicholas Taleb, Author of the Black Swan
For business strategy to succeed, leaders must not “fake” courage. Leaders must have the courage to say what they REALLY think. The courage to say what they REALLY believe.
Great strategy comes from the clash of ideas. Hashing out ideas to come up with better ideas and then Big Ideas that move you ahead of your competitors. To get there you need leaders with courage. Courage to speak up and even disagree with members of their team, their boss—even their CEO.
But in many companies, courage is severely lacking. Why? One reason is that people don’t want to make waves. They are timid and risk averse. In Minnesota, where we’re located, many put on the veneer of “Minnesota Nice” which cuts off honest feedback and freezes critcal thinking in the strategy process.
Political correctness in business is the elevation of sensitivity over truth. And you need truth spoken in your strategy room so you can execute realistic bold moves in order to scale your business. Most of the time in business you only get in trouble for telling the truth. When you do people tend to lose their minds—at Mars Hill Media we tell the truth anyway. If you want that kind of honest strategic leadership, we should talk.
Interim and fractional sales and marketing leadership can reboot your business growth strategy.
If you’re looking for a Chief Marketing Strategist, CMO, Director of Sales or Head of Business Growth Strategy, we can help.
Tim Finley is the Chief Marketing Strategist at Mars Hill Media. He is a sales and marketing leader with experience as a CEO and CMO in direct response, digital and brand performance media. He has led business strategies for Pizza Hut, Life Time Fitness, Southwest Airlines, Renewal by Anderson, Hemablock, Direct TV, Bose, RF Technologies, Life Lock, Select Comfort, Cirrus Aircraft, Spreading Hope Network, Children’s Cancer Research Fund, Fairmont Hotels, Free Wheelchair Mission and many others. Email Tim at email@example.com.
Business Growth Strategy | Big Idea Creative Frameworks | New Business Ideation | Performance Marketing Platforms | Sales Enablement | Account Based Marketing (ABM) | Narratives & Storytelling | Creative Account Planning | Consultative Platform Selling | Writing Commercial Insights | Customer Experience (CX) | Digital CEO | Direct Response CMO | Non-Profit ED | B2B | B2C | New Business Development | Leadership Transitions
The weakness of a leader is proportionate to the number of truths that must be kept from them.
Interim and fractional strategies for small to mid-size businesses
Non-profit organizations also need strategic marketing excellence
Leadership transition strategies for Chief Strategists, CMOs and Executive Directors
If you're in-between marketing leaders and need strategic leadership, we might be able to help. We have led sales and marketing strategies for Cirrus Aircraft, Select Comfort, Bose, Lifetime Fitness, Hemablock, Life Lock, Spreading Hope Network, Children’s Cancer Research Fund (CCRF) and Free Wheelchair Mission. To discuss our monthly retainer model please call Tim Finley at (612) 508-9827 or email him at firstname.lastname@example.org
Is Your Strategy Process Broken?
A strategic consulting agency
Minneapolis, MN 55447