Lead Generation Media (Outbound Advertising)
Our little-known discount media planning, buying and analytics platforms in newspapers and magazines, radio, TV and digital media generate low cost per lead campaigns for your business.
Online Media Strategies (Inbound Marketing)
Deliverables include: online integration with offline media, visual branding and messaging, customer experience (journey) road maps, web site architecture and tuning, clear Call-To-Action (CTA’s), microsite builds, landing page conversion strategies and content marketing output (white papers, social media, case studies and blogs).
Campaign Performance Analytics & Modeling
Deliverables: Project campaign management, daily performance analytics, ROI dashboards and offline-online CMO level integration strategies. We are a hands on partner that executes “most trusted” marketing channel spends with your ROI always in mind.
Digital Blueprint for Offline-Online Synergy
Despite the clear benefits of integrating online and offline campaigns, few marketers are able to achieve this connection with any real efficiency. In a new CMO Council report, 48% of respondents say that alignment between offline and online campaigns is hit-or-miss. Let us help you execute your digital blueprint.
Direct Response Messaging & Copywriting
If you could taste the words that are used on most print ads, websites and landing pages, they would taste like cardboard. Much business communication is just bland and BORING! Who writes this stuff? Research shows the average attention span of your prospects is only eight seconds (the same as a goldfish). Our decades of DR experience can help you better communicate the benefits of your products to drive conversions.
Direct Response Customer Acquisition
Whether you’re looking to drive calls or convert leads to customers, our years of direct marketing and digital media experience will help you get results! Our innovative discount media planning, buying, analytics and conversion rate optimization strategies help you drive more new customers to your business.